TORONTO – The CRTC has decided that Canadians can watch U.S. commercials during the Super Bowl starting in 2017, but the regulator has remained silent, for now, about the future sustainability of local television stations.
Canadian networks have simulcast big television events like the Super Bowl or the Oscars for decades, substituting in their own Canadian commercials during the broadcast. It’s also done for highly-rated prime time programming such as Global’s Survivor.
“Viewers dislike it, particularly when it is exercised during major live broadcasts such as the Super Bowl or the Academy Awards,” CRTC chair Jean-Pierre Blais said Thursday. “They tell the CRTC — and we receive many complaints — that they want to see the newest American commercials as and when they are broadcast. And they rightly resent the fact that simsub is often mistimed, causing viewers to miss, for example, key plays during a big game.”
The CRTC decision allows local television affiliates…
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