SACRAMENTO (CBS13) — During this year’s Super Bowl, a nonprofit will show a serious message about domestic violence.
The ad comes after a season marred by domestic violence incidents from the National Football League.
It starts off sounding like a 911 misdial, but as the camera hovers over a wrecked home and the 911 operator begins to catch on, it’s clear the caller is secretly asking for help.
The PSA was created by a campaign called No More with production costs and airtime covered by the NFL.
It’s a step in the right direction, says WEAVE Executive Director Beth Hassett, after the way the league handled the domestic violence case against Ray Rice.
“They’ve got a lot of muscle, and they’ve got a lot that they can put behind an effort to raise awareness and to get more services for victims,” she said. “I think this is a great first…
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