Nintendo to Shut Down ‘Club Nintendo’ Rewards Program

TIME

Nintendo announced plans Tuesday to shut down its rewards program, Club Nintendo, after six years of operation in North America.

The scheme allowed members to earn free items — such as downloadable games, posters or character figures — in exchange for loyalty “coins” collected by registering products or completing surveys.

The company plans to release new downloadable content until the official end date on June 30, including their Flipnote Studio 3D software, which allows users to create and share three dimensional animations.

“We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances,” said Scott Moffitt, Nintendo of America’s executive vice president of sales and marketing.

Nintendo says it will announce a new customer loyalty program at a later date.

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