PORTLAND, Ore. — Damian Lillard launched his first signature shoe from adidas, unveiling the D Lillard 1 at an event which was held at the company’s headquarters in Portland earlier this week.
Fans were invited to attend through Lillard’s social media channels, and they packed the place for a fun afternoon event that celebrated the player who has risen to quickly become the best on a very good Trail Blazers team.
Music was a theme throughout the sneaker launch, and with good reason. Lillard is the rarest of NBA creatures who is actually a skilled rapper, and his #4BarFriday weekly Instagram contest has become a fan favorite on a global scale.
As media arrived in Portland, they were given an iPod shuffle with 10 tracks preloaded that were chosen by Lillard himself. Once the event got going, Lillard gave us a live rendition of his latest 4bar creation, and there…
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